The London Music and Sport Publicist. Just Listen2This is a Public Relations and Marketing Consultancy in London, England. Services offered in the sports and music fields include strategic PR, media relations, publicity and promotion, advertising, marketing support, crisis management, design, copywriting and photography. JustListen2This specialises in publicity, promotion and marketing in both the Music and Sports industries, saying that we do have clients within other business sectors including property and leisure. In the past have also undertaken assignments within the clothing and manufacturing sectors.

Below are brief synopsis of clients, past and present, and my involvement with them. By clicking on some of the individual images there are more detailed pages that include examples of work undertaken on the related project.

 Steve 'USS' Cunningham

My involvement with IBF Cruiserweight Champion Steve 'USS' Cunningham started in August 2008. My brief was Publicity - media exposure, Marketing - with a view to gaining sponsorship as well as Brand Development - to develop USS Cunningham branding.

Following the contentious loss to Tomasz Adamek in December 2008 this was extended to include a campaign for a rematch and much more.
Ultrachem TKO Gym

I originally went to Ultrachem TKO in Canning Town in April 2010 to photograph Mark 'The Flash' Alexander sparring. Whilst there, gym owners and top British trainers, John Eames and Derek Grainger spoke with myself regarding their exceptional stable of fighters as well as their future plans, both for the gym and their promoting events. Less than 24 hours later I found myself working on various exciting projects for these highly talented boxing visionaries.
Marianne 'Golden Girl' Marston

My actual involvement with Marianne started many years ago whilst she was the lead vocalist with Random Acts Of Violence, who were signed to one of my record labels. I became Marianne's publicist when she decided to pursue a career as a professional boxer in 2007. Since then I have been involved in all aspects of Marianne's promotion including publicity and direct promotion to boxing promoters etc.
Luke Campbell

Even though I had promoted European Bantamweight Champion Luke Campbell being at the World Championships in Milan in September '09, in reality my first actual project directly for Luke was the production of a leaflet for his new business venture and the research of contacts within his target market.

With the build up already starting for the 2012 London Olympics I am currently working on raising sponsorship for Luke as well as undertaking his publicity.
SpiderBaby

I became actively involved in the publicity and promotion of the highly exciting SpiderBaby following my arranging for them to headline the after show party at Judgement Day II in November 2009. My brief is to not only maximise media exposure and gain airplay but to also promote them directly to record label A&R.

Erick 'The Eagle' Ochieng

My initial involvement with Erick was because of his training at Rooney's Boxing Gym before his debut professional fight.

Over the months Erick and I spoke often about his fledgling career. Just after his excellent second win Erick came in and asked if I would mind photographing him again - I had used Erick for a shoot to publicise the original Judgement Day - as he would like me to do some publicity for him. The rest is history.
Mark 'The Flash' Alexander

Mark Alexander, a highly talented former Olympian, impressed me with his detrmination to resurrect his boxing career. Following his return to the UK, after traveling to Detroit, USA to train at the World famous Kronk gym, Mark was trying to establish himself with the British Boxing promoters. He realised that to do so he needed to start receiving quality media coverage.

Mark's enthusiasm and determination convinced me to come aboard Team 'The Flash' Alexander.
Mick Collier - Chairman BBBofC Southern Area Council

I already knew Mick Collier before he became Chairman of the British Boxing Board Of Control Southern Area Council. When he was appointed Chairman Mick asked if I would help him get the message out regarding his plans for the newly enlarged Southern Area.

The Optimists Society

My involvement with The Optimists Society came about after the society's president, James Battison, approached me with a view to gaining world wide recognition for International Optimism Day, which falls on the 3rd Monday in January (commonly known as Blue Monday).

Smokin' Joe Frazier's Gym

My initial involvement with Smokin' Joe Frazier's Philadelphia landmark gym was to generate an increased membership, this progressed through to a more indepth campaign to not only save the gym from closing but to raise sponsorship for the development of the gym building into a boxing museum, community centre and gym.
Bruce 'Lionheart' Scott

In February 2009 former WBC International Cruiserweight Champion Bruce 'Lionheart' Scott came out of retirement to prepare for Prize Fighter 7 - The Cruiserweights. I was commissioned to prepare a press pack and undertake all pre and post-fight publicity.
The Pretty Young Things

I became involved with The Pretty Young Things in 2007 whilst they were going through a transitional period, having changed two members of the band . Their first album was selling well but were not getting enough airtime or gigs. Initially my involvement was to create them an info and press pack. I then went on to directly promote them to venues and promoters - gaining them 12 bookings in 3 months against the 4 they had during the previous 18 months. I also undertook a campaign to gain them more airtime, this lead to them being aired on radio stations around the world. Unfortunately TPYT disbanded in June 2008 just before their second album was finished.
Rooney's Boxing Gym

In May 2009, after Gleason's Boxing Gym London closed down, I was commissioned by Gleason's former manager John Rooney Jnr. to create the brand of Rooney's Boxing Gym and then to develop and market the brand through Internet and media exposure. This included all image design, website, publicity and marketing.
Judgement Day - Boxing Series

In July 2009 the decision was made by John Rooney Jnr. to undertake a series of White Collar Boxing shows. My brief was to create all design - posters, tickets etc, Publicity/Advertising, generate sponsorship as well as the actual event promotion.